Ruoran (Kelly) Bi

Kelly is a Market Associate at IWBI’s Beijing office, where she focuses on marketing and brand promotion, deeply engaging in the advertising and public relations industry.

Kelly’s daily work at IWBI revolves around advocating for IWBI’s mission and the WELL Building Standard. This involves engaging with various stakeholders, developing and implementing strategic marketing campaigns, and conducting outreach initiatives to raise awareness about the benefits of WELL.

Before joining IWBI, Kelly interned and worked at several renowned global advertising and public relations firms, such as Ruder Finn and FGS Global. In these roles, she advised multinational and Chinese companies on media relationships, corporate communication strategy, ESG strategy, and event management. Her diverse clientele spanned industries including automotive, technology, fashion, and consumer goods.

Kelly holds a Master’s degree in International Fashion Retailing from The University of Manchester. She is fluent in both Chinese and English, enabling her to handle cross-cultural communication and international marketing with ease.