Community

Jordan Howard

President

Jordan Howard is a storyteller and entrepreneur, architecting across impact, media, policy + entertainment. Now building and managing a roster of creators, innovators and activists under ShftSpace, Jordan is focused on the interconnectivity of innovation and community, collaborating with leaders to engage the next-generation through systemic impact across community and culture. Jordan has been on a mission to shft the way brands engage millennials and gen z in sustainability, education, politics, racial justice, and healthcare over the last 14 years.

Prior to launching Shftspace, Jordan was SVP of Brand Partnerships at Story Lab, a production studio within global media company, Dentsu working directly with CMOs of P&G, LVMH, and ABI, providing data + impact centered briefings on investing in gen z + millennials by innovating their supply chain through media and content as the landscape begun to shift due to consumers driving change. Prior to building the marketing lane for d2c healthcare startup, Om Healthcare, a tech platform enabling patients and doctors to be treated as consumers in healthcare’s ecosystems for wellness and care.

She’s led strategies and advised on cultural properties that continue to create engagement verticals for legacy brands, d2c models, grassroots nonprofits, and government entities. Dell, Warner Bros., Hulu, Planned Parenthood, Ab-InBev, Om Healthcare, Cities United, Microsoft, U.S. State Department, Casey Family Programs, CAA, Participant Media and more have been partners over the years.

As a sought out speaker for conferences, board meetings, teacher trainings, youth summits and think tanks, she’s traveled the globe speaking to audiences about sustainability, youth in government, impact and storytelling for brands, and next-gen engagement.

Organizations
Shft
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Featured on
Fast Company's List of

Most Innovative Companies
+ World Changing Ideas

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14,669 credentialed WELL APs 13,075 registered

27,744 people
in 133 countries

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74,000+ commercial & residential locations participate in WELL across

5.81 BILLION sq ft in
137 countries

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International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL EP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rated, WELL Performance Rated, WELL Equity Rated, WELL Equity, WELL Residence, Works with WELL, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.