Advisor

Sara Roberts

CEO & Founder

Sara Roberts is a four-time founder, health strategist, and award-winning entrepreneur with over 15 years of experience scaling purpose-led ventures across three continents.

Previously the Founder and CEO of Healthy Nibbles, a B-Corp certified, Queen’s Award-winning wellness platform and innovative food service solution, Sara built the company into a multi-million pound business serving clients like Spotify, TfL, and Vitality, delivering healthier choices to over 244 million consumers annually.

Today, she leads Well Purposed, a consultancy empowering founders and investors in HealthTech, FoodTech and longevity to build businesses that prioritise both profit and human wellbeing. Known for her sharp commercial instinct and no-hype approach to health, Sara brings a rare combination of strategic clarity, lived founder experience, and systems-level thinking.

Whether advising stealth health startups or global longevity platforms, Sara is on a mission to ensure the future of health is equitable, ethical and effective.

As part of her work, Sara sits on the WELL Nourishment Advisory, a small group of global experts who leverage collective expertise to transform buildings and communities and drive research agendas that encourage the creation of food environments where the healthiest choice is the easiest choice.

Organizations
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Well Purposed
Advisories

  • Nourishment

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Featured on
Fast Company's List of

Most Innovative Companies
+ World Changing Ideas

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15,882 credentialed WELL APs 13,465 registered

29,347 people
in 136 countries

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100,000+ commercial & residential locations participate in WELL across

6.39 BILLION sq ft in
131 countries

We are transforming health and well-being with our people first approach to buildings, organizations and communities.

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International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL EP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rated, WELL Performance Rated, WELL Equity Rated, WELL Equity, WELL Residence, Works with WELL, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.