WELL Portfolio member PR guidelines
If you’re looking to promote your WELL Portfolio membership, here are some guidelines to help you get started.
IWBI encourages WELL Portfolio members to showcase their commitment to improving health and well-being in buildings and communities across the globe in the following ways:
- Announce your company’s participation in the WELL Portfolio program to the media. A template press release with approved language can be found below.
- Publicize your efforts to advance health through the WELL Portfolio program on social media. Sample posts are provided in the IWBI membership promo kit.
- Showcase your involvement through the use of your WELL Portfolio member mark. The WELL Portfolio member mark is available for download in the WELL Portfolio account, along with our official branding guidelines which include instructions on appropriate uses of the mark.
BEFORE YOU BEGIN
Mark your company as a public WELL Portfolio member
To promote your participation publicly, the privacy setting for your organization should be set to “public.” The privacy status indicated during enrollment can be viewed or updated inside of your account overview page.
Complete your profile in the WELL Portfolio member directory
After activating your membership benefits, complete your organization’s profile listing that will be displayed in our organization directory. Upload a logo during activation or on your profile page.
View the PR guidelines for IWBI members
To promote your IWBI membership in addition to your WELL Portfolio accomplishments, please view the PR guidelines for IWBI members.
HOW TO ANNOUNCE YOUR COMPANY’S PARTICIPATION:
Below, you can find a list of appropriate ways to phrase your company’s participation in the WELL Portfolio program:
DO SAY:
- [Company name] is a WELL Portfolio member
- [Company name] is participating in the WELL Portfolio program
- [Company name] has achieved a WELL Portfolio Score of [xx] for its [defined portfolio name].
- [Company name], as a WELL Portfolio member, has selected a number of its buildings and spaces for its [defined portfolio name]. [Company name] will apply strategies from the WELL Building Standard (WELL) across these spaces to advance human health
DON’T SAY:
- [Company name] is WELL Portfolio Certified, registered, qualified, compliant, reviewed, enrolled, verified, designed, certifiable, etc.
- [Company name] is WELL Certified, registered, qualified, compliant, reviewed, enrolled, verified, designed, certifiable, etc.
- Project is WELL-ready or WELL-enabled, or any other term incorporating the WELL trademark that is not authorized by IWBI.
HOW TO REFERENCE IWBI
The official organization name is the International WELL Building Institute pbc™. “IWBI™” is the official acronym. Use the complete name on any first reference. Subsequent references in copy may use IWBI. NOTE: When using “IWBI” as a noun, do not precede with “the.” For example: Contact IWBI™ for more information.
MARKETING GUIDELINES FOR WELL PROJECTS
If you are pursuing WELL Certification for projects within your portfolio, please view the full set of PR Guidelines for WELL projects. These guidelines include more information on how to talk about WELL, and promote your projects through social media and marketing opportunities.
Please note that the WELL Portfolio program does not require members to pursue WELL Certification. If your company is participating in the program but is not pursuing WELL Certification for your individual spaces, please do not use language that indicates as such.
Distribute a press release (download sample below)
