PR guidelines for members

Congratulations on your IWBI membership! IWBI encourages members to showcase their commitment to improving health and well-being in buildings and communities across the globe in the following ways:

• Announce your IWBI membership involvement to the media. A template press release with approved language is available for download through the IWBI membership promo kit.
• Help IWBI grow the global WELL community over social media. Sample posts are provided in the IWBI membership promo kit.
• Showcase your involvement through the use of your IWBI member mark. The IWBI member mark is available for download in the IWBI membership promo kit, along with our official branding guidelines which include instructions on appropriate uses of the mark.

How to reference your company’s membership:

Below, you’ll find writing style rules, template language and tips for referencing and/or promoting your role as an IWBI member company.

Membership can be referred to in the following ways, depending on the nature of the sentence or formality of the correspondence:

• IWBI membership
• Membership at IWBI
• The IWBI member program

DO:

• If referring to the IWBI membership generally, use lowercase, e.g., “IWBI membership.”
• If referring to the individual IWBI membership organization, use lowercase, e.g., “IWBI member.”
• Include your member tier (always capitalized), if you wish, when communicating about your membership.
  • i.e. [Company name] is a [Keystone, Cornerstone, Portfolio] member of the International WELL Building Institute™ (IWBI™)
• Contact IWBI for additional guidance at marketing@wellcertified.com

DON’T:

• Refer to yourself as an IWBI member once your term is over.
• Refer to yourself as a “WELL Building Standard member.”

How to reference IWBI & WELL:

The International WELL Building Institute (IWBI)

Boilerplate
The International WELL Building Institute (IWBI) is leading the global movement to transform our buildings and communities in ways that help people thrive. The WELL v2 is a recently launched version of its popular WELL Building Standard™, which will continue to be offered to the market, and the WELL Community Standard™ pilot, a district scale rating system that sets a new global benchmark for healthy communities. WELL is focused exclusively on the ways that buildings and communities, and everything in them, can improve our comfort, drive better choices, and generally enhance, not compromise, our health and wellness. IWBI convenes and mobilizes the wellness community through management of the WELL AP credential, the pursuit of applicable research, the development of educational resources, and advocacy for policies that promote health and wellness everywhere.

Short description
The International WELL Building Institute (IWBI) is leading the movement to promote health and wellness in buildings and communities everywhere. IWBI delivers the cutting-edge WELL Building Standard™ (WELL™), and a professional suite of tools to empower our global community of leaders to match their convictions with their careers.

WELL Building Standard

Boilerplate
The WELL Building Standard™ (WELL™) is a performance-based system for measuring, certifying and monitoring features of buildings and communities around the globe that impact the health and wellness of people. The WELL v2, the second iteration of the WELL Building Standard, focuses on 10 categories of building performance: air, water, nourishment, light, thermal comfort, sound, materials, mind and community, and is grounded in evidence-based research that demonstrates the connection between the buildings where people spend approximately 90 percent of their time and those buildings’ health and wellness impacts on those who use them. The WELL Community Standard™ pilot takes into account the interconnectivity between buildings and their surroundings and the overall impact on human health. The WELL Building Standard and the WELL Community Standard are administered by the International WELL Building Institute and third-party certified by Green Business Certification Inc. (GBCI).

Short description
The WELL Building Standard™ (WELL™) is the premier standard for buildings, interior spaces and communities seeking to implement, validate and measure features that support and advance human health and wellness.

How to use branded assets:

Third-party application of the IWBI logo

The International WELL Building Institute™ (IWBI™) logo is proprietary to IWBI. IWBI does NOT permit the usage of our logo for any third-party application under any circumstances.

IWBI member mark usage

The IWBI member mark may only be used by active member organizations who have successfully completed registration and payment for their IWBI membership. The mark may only be used to represent the project’s achievement digitally (appropriate uses include social media posts, inclusion in marketing brochures and PDF documents, and on websites) or on limited physical marketing pieces (printed brochures, signage and collateral). The mark may not be used for display purposes in lieu of the WELL Certification or WELL Community plaque. The mark must also be removed altogether if the company’s membership lapses. The IWBI member mark is available for download in the IWBI membership promo kit.