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 ·  Aug 2, 2021

Marketing your WELL AP credential

Share the exciting news about becoming a WELL AP and follow the below guidelines to promote your new credential with your networks.

Congratulations! You’ve passed your WELL AP, joining a global community of health and wellness advocates who are leading a global effort to support the health and well-being of people everywhere. Share the news and follow the below guidelines to promote your new credential with your networks. Here are some ideas to help you get started:

WELL APs are:

  • EXPERTS ​IN PEOPLE-FOCUSED DESIGN
    • Your credential designates expertise in the WELL Building Standard. Through community engagement and advocacy you can help advance the value of WELL in your industry​.
  • LEADERS IN THEIR COMMUNITIES​
    • Share your expertise with your company, university and/or peers​ by leading WELL workshops, presentations and/or consulting on WELL projects.
  • ON THE FRONT LINES OF THE WELL MOVEMENT​
    • Marketing your expertise will help accelerate market transformation​.

MARKETING YOUR WELL AP CREDENTIAL

Designate your credential

  • As soon as you have passed the WELL AP exam, you can use the title “WELL AP” and/or the logo. The WELL AP mark will be uploaded to your WELL Online account as a jpg file.
  • Please review the WELL AP section of the WELL Branding Guidelines for additional guidance.
  • Update your company bio, LinkedIn profile and email signature.
  • Publically share the news on behalf of yourself or your company using our WELL AP certification press release template.

Download your certificate

  • Once your exam results have been processed, you can download your certificate through your WELL Online account.

Update your WELL community profile​

  • The WELL AP tag will be applied to your WELL community profile in the people directory.
  • Link your WELL projects to your profile.

Keep learning through the credential maintenance program

  • Maintain your WELL AP credential by participating and/or leading continuing education activities, authoring articles relevant to WELL, volunteering and/or working on WELL projects.
  • For information on requirements for credential maintenance, see the Credential Maintenance Program Guide.

Be social

  • Like, share, and re-post using our handles and hashtags on Facebook, Twitter, Instagram and LinkedIn:
  • Follow your peers, comment on their feeds and drive traffic to your page. ​
  • Tweet, post or share your accomplishments with the hashtag #WELLAP
  • Tag @WELLCertified on Instagram and Twitter, or mention International WELL Building Institute on Facebook and Linkedin!

Join the WELL Faculty program

  • WELL Faculty members are at the center of the WELL movement. The program is made up of a core group of acclaimed experts who are pioneering and influencing WELL globally. As an expert, your contribution will invigorate the global WELL movement through workshops, online engagements, seminars and symposiums.
  • Learn more about the WELL Faculty program.

HOW TO REFERENCE IWBI AND YOUR WELL AP
Consult the WELL Branding Guidelines for logo and mark usage.

IWBI

  • The official organization name is the International WELL Building Institute pbc™. “IWBI™” is the official acronym. Use the complete name on any first reference. Subsequent references in copy may use IWBI. NOTE: When using “IWBI” as a noun, do not precede with “the.” For example: Contact IWBI™ for more information.
    NOTE: Contact IWBI at marketing@wellcertified.com to request permission to use the IWBI name or logo, and include the following acknowledgment when applying IWBI branding: International WELL Building Institute™, IWBI™, and the related logo are trademarks used with permission from the International WELL Building Institute.

WELL AP

  • The WELL Accredited Professional™ (WELL AP™) credential denotes expertise in the WELL Building Standard™ and a commitment to advancing human health and wellness in buildings and communities.

WELL Projects

While WELL APs may use their expertise to provide guidance to customers on IWBI’s WELL Building Standard, WELL APs are not IWBI spokespeople and can not speak on behalf of IWBI or authorize use by any third party of any IWBI intellectual property. Only IWBI may authorize the use of IWBI names, trademarks, logos or certification marks. Misuse of intellectual property can result in disciplinary action pursuant to the relevant credential maintenance documentation for WELL APs.

HELPFUL RESOURCES

CONTACTS

Tags
  • English
  • WELL AP
  • Marketing
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+ World Changing Ideas

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