Marketing and PR Guidelines for WELL Performance Testing Organizations
Congratulations! Your company is now a WELL Performance Testing Organization, joining a global community of leaders who are advancing human health and wellness through better spaces. Share the news and follow the below guidelines to promote your performance testing offering with your networks. Here are some ideas to help you get started:
MARKETING YOUR CREDENTIALS
Designate your organization credential
Your credential designates expertise in performance testing for the WELL Building Standard and your organization’s commitment to building performance. You can use the title “WELL Performance Testing Organization” and/or the logo IWBI provides to you on your organization marketing materials, website and other collateral in order to accurately communicate your status.
Designate your employee credential
Your staff is now made up of WELL Performance Testing Agents and WELL APs. WELL Performance Testing Agents can use the title “WELL Performance Testing Agent.” Staff may update their company bios, LinkedIn profiles and email signatures with this title to accurately represent their status to others.
For information on marketing the WELL AP credential and additional resources, please see here.
BE SOCIAL
Like, share, and re-post using our handles and hashtags on Facebook, Twitter and LinkedIn: Tweet @WELLcertified and use #WeAreWELL
WELL Performance Testing Organization social
We can’t improve what we don’t measure, therefore our environments should be optimized and tested to promote health and well-being. [Insert company/organization name] is thrilled to announce that we are a WELL Performance Testing Organization! @WELLcertified #WeAreWELL
WELL Performance Testing Agent social
Excited to announce that I am now a WELL Performance Testing Agent with [insert company/organization name], helping organizations test, measure and validate that their spaces are meeting global benchmarks for performance. @WELLcertified #WeAreWELL
HOW TO REFERENCE IWBI AND WELL PERFORMANCE TESTING
IWBI
The official organization name is the International WELL Building Institute pbc™. “IWBI™” is the official acronym. Use the complete name on any first reference. Subsequent references in copy may use IWBI. NOTE: When using “IWBI” as a noun, do not precede with “the.” For example: Contact IWBI™ for more information.
NOTE: Contact IWBI at marketing@wellcertified.com to request permission to use the IWBI name or logo, and include the following acknowledgment when applying IWBI branding: International WELL Building Institute™, IWBI™, and the related logo are trademarks used with permission from the International WELL Building Institute.
Do say:
[Company Name] is a WELL Performance Testing Organization
[Individual Name] is a WELL Performance Testing Agent
[Individual Name] is the WELL Performance Testing Agent of record for [Project Name]
DISTRIBUTE A PRESS RELEASE
Showcase your work by sharing a press release or article on your website. Download a sample here.
While WELL Performance Testing Organizations may use their expertise to provide guidance to customers that are pursuing IWBI’s WELL Building Standard. WELL Performance Testing Organizations and WELL Performance Testing Agents can not speak on behalf of IWBI or authorize use by any third party of any IWBI intellectual property. Only IWBI may authorize the use of IWBI names, trademarks, logos or certification marks.
HOW TO USE BRANDED ASSETS:
Third-party application of the IWBI logo
The International WELL Building Institute™ (IWBI™) logo is proprietary to IWBI. IWBI does NOT permit the usage of our logo for any third-party application under any circumstances.
Performance Testing Organization and Performance Testing Agent mark usage
The Performance Testing Organization mark and the Performance Testing Agent mark may only be used by active organizations and agents. The mark may only be used to represent the organization’s and agent’s designation digitally (appropriate uses include social media posts, inclusion in marketing brochures and PDF documents, and on websites) or on limited physical marketing pieces (printed brochures, signage and collateral). The mark may not be used for display purposes in lieu of the WELL Certification or WELL Community plaque. The mark must also be removed altogether if the status changes for any reason. The IWBI member mark is available for download in the portal available in your WELL Online account.
CONTACTS
General: info@wellcertified.com
Communications & PR: media@wellcertified.com
Marketing: marketing@wellcertified.com
