Marketing and PR guidelines for the WELL Enterprise Provider (WELL EP) Designation

Congratulations! Your organization has earned the WELL EP designation, joining a new leadership community delivering a comprehensive suite of WELL solutions at a portfolio or enterprise scale. WELL EPs play a critical role in accelerating a global culture of health.

Share the news and follow the below guidelines to promote your new designation with your clients and stakeholders. Here are some ideas to help you get started:

WELL EPs:

• Are WELL champions at scale.
  WELL EPs integrate WELL offerings into their client services to advance health and well-being at scale.
• Have institutional expertise in the WELL Building Standard (WELL) and related offerings.
  WELL EPs guide their clients to identify and implement WELL strategies, helping companies meet their larger business objectives in areas such as ESG reporting, human and social capital management, and workplace strategy and policy. WELL EPs offer their demonstrated expertise in WELL along with tailored resources to support the growing demand for enhanced health and well-being for employees, customers and communities.
• Deploy WELL Accredited Professionals (WELL APs) who can implement WELL strategies that create stronger organizations and people-first places.

WELL EPs are IWBI keystone members. While WELL EPs may use their designation to indicate their capability to deliver WELL solutions at enterprise scale, they can not speak or purport to speak on behalf of IWBI or authorize use by any third party of any IWBI intellectual property. Only IWBI may authorize the use of IWBI names, trademarks, logos or certification marks. Misuse of intellectual property is intellectual property infringement and breach of the agreement with IWBI.

MARKETING YOUR WELL EP DESIGNATION
IWBI encourages WELL EPs to showcase their commitment to advancing health and well-being at scale across the globe in the following ways:

• Announce your WELL EP designation to the media. A template press release with approved language is available for download.

• Be social. There’s an active IWBI community on social media! Promote your achievements and join IWBI’s conversation on Facebook, Twitter and LinkedIn, and be sure to tweet @WELLcertified.

HOW TO REFERENCE YOUR WELL EP
Consult the IWBI Brand and Style Guidelines for all IWBI and WELL logo and mark usage.

Do say:

• [name of WELL EP] has earned the WELL Enterprise Provider (WELL EP) designation from IWBI to deliver a comprehensive suite of WELL solutions at a portfolio or enterprise scale.
• [name of WELL EP] has joined together with IWBI to deliver a comprehensive suite of WELL solutions at the enterprise scale.
• [name of WELL EP] is integrating WELL solutions into client services to advance health and well-being at scale

Don’t say:

• The WELL EP designation signifies IWBI’s endorsement of [name of WELL EP]’s products or services;
• [name of WELL EP] represents IWBI.
• [name of WELL EP] is part of the WELL Certification body or conducts WELL Certification services for clients.
• [name of WELL EP] guarantees clients to pass WELL Certification.
• [name of WELL EP] is a WELL EP after your WELL EP designation expires.

HOW TO REFERENCE IWBI AND WELL
The official organization name is the International WELL Building Institute pbc™. “IWBI™” is the official acronym. Use the complete name on any first reference. Subsequent references in copy may use IWBI. NOTE: When using “IWBI” as a noun, do not precede with “the.” For example: Contact IWBI™ for more information.

International WELL Building Institute

Boilerplate
The International WELL Building Institute (IWBI) is a public benefit corporation and the world’s leading organization focused on deploying people-first places to advance a global culture of health. IWBI mobilizes its community through the administration of the WELL Building Standard (WELL) and WELL ratings, management of the WELL AP credential, the pursuit of applicable research, the development of educational resources, and advocacy for policies that promote health and well-being everywhere. More information on WELL can be found here.

WELL Building Standard

Boilerplate
The WELL Building Standard (WELL) is the leading global framework for scaling health across your organization. Developed over 10 years and backed by the latest scientific research, WELL includes a library of key building-level interventions and organizational strategies across 10 categories: Air, Water, Nourishment, Light, Movement, Thermal Comfort, Sound, Materials, Mind and Community.

WELL can be applied to a single location or across an entire organization or real estate portfolio. Locations can earn achievements like ratings or certifications. Additionally, organizations can earn a WELL score to benchmark performance, track progress and improve over time.

Short description
The WELL Building Standard™ (WELL™) is the premier standard for buildings, interior spaces and communities seeking to implement, validate and measure features that support and advance human health and wellness.

NOTE:

• Contact IWBI at marketing@wellcertified.com to request permission to use the IWBI name or logo, and include the following acknowledgment when applying IWBI branding: International WELL Building Institute™, IWBI™, and the related logo are trademarks used with permission from the International WELL Building Institute.

• International WELL Building Institute pbc is a wholly owned subsidiary of Delos Living LLC. International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rating, WELL Health-Safety Rated, WELL Equity Rated, WELL Performance Rated, WELL Performance Rating, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.